CRM Manager Interview Questions

A customer relationship management (CRM) manager requires an acute perception of the needs of the clients. Any person handling this crucial aspect of a business will need to be equipped with sufficient skill in public relations, client service, selling and client profiling. A CRM manager’s interview questions must focus on these aspects.

Sample CRM Manager Interview Questions

1. Briefly describe your previous experience in this field. Why have you chosen to apply for this position in with us?
2. What are the unique skills that you will bring to this job?
3. One of the most crucial aspects of your job will be to ensure complete privacy and safeguard of client profiles. How aware are you of the legal and ethical norms that ensure client security?
4. Explain your technical qualifications as a greater part of CRM involves handling of large databases. How do plan on combating inevitable technical glitches that will hamper such a work?
5. Are you satisfied by the pay packet we are offering you? How do you hope to fully utilize your potential in this field?
6. How do you intend to delegate responsibility for the various subdivisions of CRM like marketing and selling among your staff? On what basis will you make this division of labor?
7. How would you distinguish between the various forms of CRM like Sales Force Automation and Predictive Analytics?
8. Are you aware of the function of social networking sites like twitter and Facebook as being a potent system of marketing? Explain.
9. How do you intend to handle job stress?